Marketing Your Business Using Custom Apparel
Several entrepreneurs like to get big with their marketing. The result is usually tons of money wasted on magazine ads, TV commercials and other forms of advertising that don’t really work.
They might actually work in a few circumstances, but smart businessmen know that big isn’t always the key to success. In a media environment drowned in ads, the simplest and most straightforward efforts often make the biggest impact.
If you went to a mall, for instance, you will notice that many people are wearing big brands on their shirts, like Nike, Benetton, etc. These are brands you’ve likely seen famous people wear in the movies or music videos. If you haven’t realized, you’ve just been marketed to – over and over.
Whether you like it or not, you and your employees are going to wear clothes, so why not order custom apparel printed with the name or logo of your brand? It’s inexpensive, and you will even stand out more when you wear it to conferences, networking events and other corporate occasions.
In some places, startup entrepreneurs hire people to wear their T-shirts in the venue of a relevant business event, and this effectively and instantly builds a brand army. Fundraising marathon organizers give out branded T-shirts, and runners proudly wear them for free, making them walking advertisements for these brands. What is this all for? Simple. It costs cheap, it is effective, and it builds a team of fans who make themselves brand ambassadors in their communities. It is, indeed, a tiny investment with huge returns.
Creativity for a Difference
People often associate branded clothing with boring corporate polos. You don’t have to stay in that box. Be creative, and most importantly, try to create a conversation with the product. Your target is conversation. If you wear a nice custom shirt with your logo, someone might just comment and ask you about your business.
And by the way, when we say, “Be creative,” we don’t just mean having a creative design printed on your custom apparel. There are other ways, like hanging your branded jacket on the back of your chair at a restaurant. The possibilities are endless.
If you ask a few companies today, they’ll tell you that talent recruitment is one of their biggest challenges. On top of marketing your business with custom apparel, you may also get the added benefit of finding new talents.
It’s quite simple. There are many opportunities to market your business without spending a fortune. So start looking for a company that accepts custom apparel orders. But be willing to do a little homework so you end up with the right choice. Remember, your apparel will reflect your brand, and you don’t want to be associated with poor quality.
Quotes: the original source