Marketing Broadway: The Business Behind the Art


Price: $0.99
(as of Aug 16,2020 21:34:52 UTC – Details)


Did you know that only 1 in 5 musicals recoup the initial costs of production?

In Marketing Broadway: The Business Behind the Art you’ll learn precisely what makes a successful Broadway show including:

* A brief history on Broadway and its many kinds of productions
* Case studies reviewing the hits like Oklahoma! and flops like Merrily We Roll Along
* Analysis on cutting-edge promotional techniques for live theater and their efficacy
* And so much more!

Marketing Broadway is for anyone who wants to know why good shows don’t always succeed. It’s for the theater aficionado, the business person, but most importantly it’s for the artist in you!

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